Privacy on the website

Data protection declaration

Alfa-Fredensborg respects your privacy.

Data security and confidentiality of personal data and all types of business data is an important area for Alfa-Fredensborg and integrated in all business processes. We ensure the confidentiality of personal data of visitors to our website.

In this privacy statement we review how, to what extent and for what purposes personal data is collected and processed by Alfa-Fredensborg via the website. Alfa-Fredensborg ensures that personal data submitted via the website is treated confidentially and in accordance with applicable Danish data protection law.

Alfa-Fredensborg reserves the right to amend this privacy statement. In such case, the amended data protection information will be published on this website. By using the website, users also accept the conditions described in this data protection declaration, which are applicable from time to time.

Visit data and server logs

Visits to the website and downloads of files are recorded by default on our web servers. The user’s IP address, browser and domain, name of downloaded files, which website the user is coming from, date and time of download, downloaded data volume and completed download are recorded in a log file. Data in log files is not personally identifiable. They are used for internal purposes only. The data is used internally for the technical administration of the website and the compilation of anonymised statistics that provide an overview of the use of Alfa-Fredensborg’s websites, so that we can evaluate and optimise our presence on the web and adapt the pages even better to the needs of users. However, we reserve the right to subsequently review log file data if there are reasonable grounds to suspect unlawful use.

Processing of personal data

Personal data as defined in the Danish Personal Data Act is information about the personal and professional circumstances of identifiable individuals, including name, address, date of birth, e-mail address and telephone number. According to the GDPR, these data are subject to specific protection rules, which we meet through technical and organisational measures.

Personal data is collected only to the extent permitted by law or when the user’s consent has been obtained. For specific Internet services offered via the website, such as contact via e-mail or form, e-mail newsletter, online application, blogs or forums, it is often necessary to collect personal or company data (e-mail address, name, address, etc.) in order to provide the user with the full benefit of the service in question. The provision of data is voluntary and the user consents by entering that the data provided may be collected, processed and used for contact, contract execution, business relationship management or other user specified purposes. Data is not collected, processed or used for other purposes and is not disclosed to third parties outside Alfa-Fredensborg. The user may withdraw his consent at any time with future effect.

Use of cookies

We use cookies to improve our websites, for example to optimise navigation. They are also used to evaluate users’ access to and use of our sites, see below under use of Google Analytics and AddThis. Cookies are small text files that are placed on the user’s computer when the user accesses a website. It is possible to block or restrict the use of cookies via your browser settings. Without the use of cookies, some parts of the website will not work. It is always possible to delete the cookies stored on your computer.

Use of Google Analytics

This website uses Google Analytics, a web analytics tool from Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information on the use of the website obtained via cookies is transferred to a Google server in the USA, where it is stored. When IP anonymisation is enabled on this website, the user’s IP address is truncated by Google within EU countries and in other EEA countries. Only in exceptional cases will the full IP address be transferred to a Google server in the US and shortened there. By agreement with the operator of this website, Google will use the information to analyse the use of the website and report back to the operator of the website in order to provide additional services for the use of the website and the internet. Google will not associate your IP address with any other data held by Google. It is possible to block the use of cookies in your browser settings. However, it will not be possible to use all the functions of the website to the full extent. The user can also prevent Google from collecting and further processing data relating to the use of the website (including IP address) via cookies by downloading and installing a browser plug-in at the following address(

Use of Facebook plugin (Like button)

This website uses Social Plugins (“Plugins”) for, which is operated by Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland. A Facebook plugin appears with the Facebook logo or a Like button on our pages. An overview of Facebook plugins can be found here:

When you visit our pages, a direct connection is established between your browser and Facebook’s server via the plugin. Facebook records that you have visited our website with your IP address. If you click on Facebook’s “Like” button when you are logged into your Facebook account, you can post content from our pages to your Facebook profile. Facebook can then customize your visit to our pages according to your user account. Please note that as the provider of the Sites, we have no knowledge of what data Facebook receives or how it is used by Facebook. For more information, see Facebook’s privacy statement at
If you do not want Facebook to be able to link your visit to our pages with your user account on Facebook, please log out of Facebook.

Using Google +1

Collection and disclosure of information: the Google +1 interface allows content to be shared globally. Through Google +1, you and other users receive personalised content from Google and our partners. Google stores both the information that you have clicked +1 to some content and which page you were on when you clicked +1. Your +1 may be referenced alongside your profile name and image on Google services, in search results and on your Google profile, as well as elsewhere on websites and the web. Google stores information about your +1 activity in order to improve Google’s services for you and other users. To use the Google +1 interface, you must have a globally visible, public Google profile, which must contain at least the selected profile name. The name is used in all Google services. In many cases, the name can also replace another name you’ve used to share content through your Google Account. Your Google profile identity may be shown to users who know your email address or other identifying information.

Use of the information collected: in addition to the purposes described above, the information you provide will be used in accordance with Google’s data protection rules in force from time to time. Google may publish aggregated statistics about users’ +1 activity or share them with users and partners, such as advertisers, affiliates or other related websites.

Using Twitter

Twitter services are embedded on our pages. The features are offered through Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the “Re-Tweet” feature, websites you visit are linked to your Twitter account and made public to other users. Data is also transmitted to Twitter. We would like to point out that as the provider of the sites, we have no knowledge of what data Twitter receives or how the data is used by Twitter. Further information on this can be found in Twitter’s data protection declaration at Your Twitter data protection settings can be changed in your account settings at

Using “Addthis” bookmarks

This website uses “Addthis” plugins that allow you to bookmark selected content. “Addthis” uses cookies. The data collected (e.g. time of use and browser language) is transferred to Add This LLC in the USA, which then processes the data. Details of data processing at Add This LLC and Add This LLC’s Data Protection Statement can be found at In particular, this website provides information on data processing methodology and purposes. The data collected is not processed by us. By using the “Addthis” function, you also agree that Add This LLC may process data to the extent indicated on the website You can prevent the collection of data at any time by blocking cookies in your browser settings. You can read more about this on the Add This LLC website.

Alfa-Fredensborg uses technical and organizational measures to secure the data we make available to users against accidental or intentional manipulation, loss or destruction of data by unauthorized persons. Our security measures are continuously enhanced in line with technological developments. However, we would like to point out that communication via the Internet, in particular via e-mail, cannot be carried out with full data security and we recommend that confidential information be sent by ordinary mail. While we strive to protect your personal data stored with us, we do not guarantee data security. Data is provided to Alfa-Fredensborg at the user’s own risk.

Right of access and recall of data

Upon request, we will immediately disclose, free of charge and in accordance with applicable laws and regulations, whether any personal data about you is stored by us, and if so, what personal data. Alfa-Fredensborg reserves the right to transmit the information electronically.

In addition, users have a legal right to access, rectify, block and erase personal data, unless we are legally obliged to keep the data. If you have any questions regarding the processing of your personal data, please feel free to contact our Data Protection Officer directly, who will also answer questions regarding information requests, applications or complaints.